Vit.X – Cross the Ages

The brief

Team Vitality is one of Europe's biggest esports organizations, which meant the challenge wasn't explaining what an advergame is — it was living up to a fanbase that plays competitively for a living. Vit.X moves players through eras of gaming itself, from arcade-era sprites to the org's own modern identity.

Built with real-time multiplayer and a live leaderboard, it rewards the exact instinct competitive players already have: chasing a better score than the person next to them.

Results

A one-week campaign with a real reward — a promo code for the custom hummel × Team Vitality shoe. These are unique people who entered by finishing a run and registering a score; total plays were far higher. The figure combines the two leaderboard sessions the campaign ran across.

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