Race To The Sea

The brief

SABATON's songs are built on real military history, so the game's terrain and obstacles follow that same commitment instead of trading it for generic runner scenery — trenches, barbed wire and battlefield silhouettes drawn straight from the album's own references.

It gave the band's famously history-literate fanbase something they don't usually get from a marketing tie-in: a detail level worth actually inspecting, not just glancing at.

Results

These are unique people who actively took part in the campaign — finishing a run and entering their score for the contests and promos attached to it. Total plays were far higher: the game runs on the client’s own domain, so this counts engaged participants, not traffic.

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