Vit.X – Cross the Ages

The brief

Team Vitality is one of Europe's biggest esports organizations, which meant the challenge wasn't explaining what an advergame is — it was living up to a fanbase that plays competitively for a living. Vit.X moves players through eras of gaming itself, from arcade-era sprites to the org's own modern identity.

Built with real-time multiplayer and a live leaderboard, it rewards the exact instinct competitive players already have: chasing a better score than the person next to them.

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