// PORTFOLIO
One Night in Tokyo
Beat 'Em UpClient: BEAST IN BLACK
An old-school brawler built to promote BEAST IN BLACK's album — neon Tokyo streets, Streets of Rage-style combat.
The brief
For a band whose whole aesthetic already runs on 80s arcade nostalgia, a beat 'em up wasn't a gimmick bolted onto the album campaign — it was the most honest format available. Every enemy wave keeps time with the record's own synth-metal energy.
The game gave BEAST IN BLACK's fanbase a way to spend real minutes inside the album's world, not just seconds scrolling past a cover-art post.
Want something like this for your brand? Start a project →