Jungle Ops

The brief

The brief was simple: make something as loud as the music. Jungle Ops trades stock game-asset jungle for ¥ellow Bucks' own visual identity, so every enemy, prop and background is built around the artist rather than licensed around him.

It launched alongside a single release, giving fans a reason to spend ten minutes inside the campaign instead of thirty seconds on a music-video pre-roll ad.

Results

Five weeks, with the leaderboard reset every week — five races, and real prizes signed by the artist: album, merch and caps. These are unique people who entered by finishing a run and registering a score; total plays were far higher: the game runs on the client’s own domain, so this counts engaged participants, not traffic.

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