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ESCollect better-qualified leads, one game at a time
An empty form asks for attention. A game earns it first: by the time someone reaches your form after playing, they're already engaged — not a cold impression. We design advergames with leaderboards, coupons and built-in lead capture from the very first level.
Free, no-obligation estimate — takes about 2 minutes.
How lead capture works inside the game
Email upfront to unlock the game, or afterward to save a score to the leaderboard or claim a coupon — we decide the exact moment together, based on what maximizes both leads and the play experience. The result is a contact who arrives already interested, not one torn out of them with a pop-up.
Works with the tools you already use
Leaderboard
Real-time scores that push people to replay and climb the ranks — and to leave a contact to join in.
Coupons & discount codes
An unlock code at the end of a level or at a certain score, connected straight to your e-commerce.
CRM & Mailchimp
The in-game form can write straight into your CRM or Mailchimp, with no manual steps.
Built GDPR-first
We design the data-collection form around GDPR principles: explicit consent before asking for any contact, only the data you actually need, nothing collected quietly in the game's code. Responsibility for the collected data still sits with the brand or agency client, exactly as with any other form on your site.
Frequently asked questions
How does an advergame collect contacts?
With a form before or after the game — email to play, to save a score to the leaderboard, or to claim a coupon at the end. The game itself is the hook that convinces someone to leave a contact that would otherwise just scroll past.
Can I add leaderboards and coupons?
Yes, they're standard integrations we offer: a real-time leaderboard, a discount code or coupon at the end of a level, a direct connection to your CRM or Mailchimp.
Is the data collection GDPR-compliant?
We design the data-collection form to follow GDPR principles — explicit consent, minimal necessary data, nothing collected quietly. Responsibility for the collected data still rests with the data controller — the brand or agency client.
Do collected leads land in my CRM automatically?
We can connect the in-game form to your CRM or Mailchimp during development. If you use a different tool, tell us in the brief and we'll figure out the best way to integrate it.
Ready to turn lead capture into a game?
Tell us your goal and the tools you already use — we'll come back with a concrete idea, not a generic price list.
More solutions: Custom Advergame · White-Label for Agencies · Trade Show Games