FantaSanremo Adventure

The brief

FantaSanremo turns Italy's biggest song contest into a fantasy game where fans draft their favorite artists — so the game world had to feel like an insider joke, not a generic platformer skin. Every level nods to a real beat of Sanremo week, from the red carpet to the after-show chaos.

It shipped as a lightweight, no-download browser game timed to the festival itself, giving FantaSanremo's community something to play during the one week a year their whole audience is already paying attention.

Results

These are unique people who actively took part in the campaign — finishing a run and entering their score for the contests and promos attached to it. Total plays were far higher: the game runs on the client’s own domain, so this counts engaged participants, not traffic.

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