IT
FR
ESYour brandbecomes avideo game.
Browser games for brands, artists, esports teams and agencies. One click to play: no download, no app store.
What we do
From the idea to the launch, all in-house: game, art, code and the kit to launch it on social.
Custom advergamesfor brands
No reskinned templates: we start from your brief and build a game around your brand, your story and your audience. We don't make games with your brand — we make games about your brand.
- Platformers, endless runners, beat 'em ups, multiplayer
- Leaderboards and contests
- On phone and desktop, and inside your own site
- Cartridge, key visual, posts and video for the launch
For agencieswhite label
You have the creative idea and the client relationship; we bring the development. Most of our work already arrives this way, and the client relationship stays yours.
- Under your brand, under NDA if needed
- On the tight timelines of a pitch or a tender
- Campaign activations and product launches
Album launchesSABATON, BEAST IN BLACK
A launch lasts seventy-two hours. A game lasts thirty months: it's the one part of a launch fans come back to.
- Race To The Sea for SABATON
- One Night in Tokyo for BEAST IN BLACK
- Reincarnation for Beyond The Black
- Jungle Ops for ¥ellow Bucks
Esports and sponsorsTeam Vitality
Your pros can't play a banner. They can play a game: the pros play it on camera, the fans try to beat them, and the sponsor sits inside the match.
- Five projects in four years with Team Vitality
- Leaderboards where fans take on the roster
- Races, mini-sports, aim trainers
Lead generationcontacts and coupons
An empty form asks for attention. A game earns it first: whoever reaches the form after playing is already engaged.
- Leaderboards, coupons and contact capture
- Sign-up at the start or the end of the game
Trade shows and eventsbooths and touch kiosks
An attraction that stops people at your booth: a kiosk that plays instead of just running a slideshow.
- Short sessions, instant rules
- On the screen or kiosk you already have
Trusted by
FantaSanremo year after year, Nuclear Blast for three of its bands, and several agencies who have booked us three or four times.
FantaSanremoAdventure and Odyssey
Team Vitality5 projects
SABATONRace To The Sea
BEAST IN BLACKOne Night in Tokyo
Nuclear Blast3 bands, 3 games
Beyond The BlackReincarnation
¥ellow BucksJungle Ops
SynRedIntrappolati nel Retrogame
Your brand hereLet's talk →
In the wild
- YouTubeThe Angry Video Game Nerd on One Night in Tokyo:
I love it.
Watch ↗ - XTeam Vitality challenges fans on Sting Like a BeeThe post ↗
- Fanpage.itPelù and Morandi as FantaSanremo Odyssey charactersThe article ↗
- Libero TecnologiaThe FantaSanremo Adventure levels for Baudo and VessicchioThe article ↗
- LinkedInFantaSanremo Odyssey as a gamification case studyThe post ↗
- TikTok¥ellow Bucks celebrates Jungle 2 with Jungle OpsThe video ↗
- Instagram, TikTokFantaSanremo takes it to its audience, and Fanpage picks up the videoThe reel ↗The video ↗
Some comments translated from Italian/Japanese.
Questions
What's an advergame?
A playable ad, but way cooler: a browser game that puts your brand into the story and the mechanics, not on a banner next to it.
How much does it cost?
Most advergames land between €3,000 and €9,000; multiplayer builds start at €8,000. Fixed price per format, agreed before we start: no hourly billing, no scope-creep invoices.
Tell us your budget in the first message and we'll be straight with you about what fits it.
How long does it take?
Most advergames ship in a few weeks, kickoff to launch. And you don't need to supply anything: we design, draw and code it all in-house.
Does it play on phones?
Yes. Every game runs in the browser, on phone and desktop, with nothing to download, and adapts to touch on its own. It can also go straight into your own site as a simple embed.
Who makes the games?
Six specialists, one team: two developers, two artists, a creative director and a partnership manager. Design, code, art and QA all in-house, never sub-contracted, with one fixed contact from brief to launch: Claudio, the founder.
Let's play.
Tell us about your brand: we'll turn it into a game people won't stop playing.